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| Marketing (MRKT) |
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Askim-Lovseth, Bateman, Elbert, Faircloth,
Lesch (Chair) and Tangsrud
The Marketing department offers programs in preparation of careers in profit and non-profit organizations where skills in professional selling, promotion, research, distribution, and brand management are necessary. The undergraduate curriculum consists of a range of required and elective courses designed to establish core competencies in the field while also encouraging a choice of career focus. Virtually all coursework includes emphases on improving writing and speaking skills and the use of contemporary technology and analytical skills necesary to effective marketing managers. Students enjoy a range of opportunities for group projects, many with a hands-on element with live businesses, both in regular coursework and through internships and cooperative education. The American Marketing Association Student Chapter offers an opportunity to participate with local and regional marketing managers through speaker events and site visits.
The Department is also home to the recently dedicated Page Family Marketing Center, a suite of break-out rooms for small-group projects, a state-of-the-art computer lab and a conference room equipped for the conduct of focus groups. The Department faculty takes pride in the quality and currency of programming. Professors are regularly recognized for their excellence in the classroom as well as for the high quality of their applied research and service to regional and national firms and the quality of basic research published in the field of Marketing.
College of Business and Public Administration
B.B.A. WITH MAJOR IN MARKETING
Required 125 credits (36 of which must
be numbered 300 or above, and 60 of which
must be from a 4-year institution) including: |
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General Education Requirements, (see University
GER listing). |
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II. |
The College of Business and Public Administration
Requirements (see BPA listing) and including: |
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Acct 200, 201 |
Elements of Accounting
I & II |
(6)
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Econ 201 |
Principles of Microeconomics |
(3) |
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Econ 202 |
Principles of Macroeconomics |
(3) |
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Econ 210 |
Introduction to Business and |
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Economic Statistics |
(3) |
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Econ 303 |
Money and Banking |
(3) |
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ISys 117 |
Personal Productivity with Information
Technology |
(1) |
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ISys 317 |
Information Systems in Enterprise |
(3) |
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Acct 315 |
Business in the Legal Environment |
(3) |
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Math 103,146 |
College Algebra, Applied Calculus I |
(6) |
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Mgmt 300 |
Principles of Management |
(3) |
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Mgmt 301 |
Operations Management |
(3) |
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Fin 310 |
Principles of Financial Management |
(3) |
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Mgmt 475 |
Strategic Management |
(3) |
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Mrkt 305 |
Marketing Foundations |
(3) |
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Pols 115 |
American Government I |
(3) |
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Comm 110 |
Fundamentals of Public Speaking |
(3) |
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One course selected from the following: |
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Anth
171
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Introduction to Cultural Anthropology |
(3) |
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Psyc 111
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Introduction to Psychology |
(3) |
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Soc 110
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Introduction to Sociology |
(3) |
Major in Marketing |
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Mrkt 310 |
Consumer Behavior |
(3)
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Mrkt 325 |
International Marketing |
(3) |
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Mrkt 330 |
Marketing Research |
(3) |
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Mrkt 450 |
Marketing Management |
(3) |
Complete at least 15 credits from the following:
No more than a total of 3 credits from Mrkt 396, Mrkt 397, and Mrkt 497 may be used to satisfy this requirement. |
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Mgmt 431 |
Supply Chain Management |
(3) |
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Mrkt 311 |
Personal Selling |
(3) |
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Mrkt 312 |
Advertising |
(3) |
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Mrkt 315 |
Retail Management |
(3) |
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Mrkt 396 |
Directed Studies in Marketing |
(1-3) |
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Mrkt 397 |
Cooperative Education in Marketing |
(1-8) |
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Mrkt 411 |
Sales Management |
(3) |
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Mrkt 412 |
Promotional Strategy |
(3) |
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Mrkt 440 |
Special Topics in Marketing |
(3/6) |
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Mrkt 497 |
Internship in Marketing |
(1-8) |
Courses
201. Personal Marketing. 3 credits. The course applies the marketing concept to planning of career tracks. Emphasis is placed on the development of individual marketing plans during the sophomore/junior year thus initiating a systematic career planning process. Career planning prior to the senior year helps incorporate internships, job shadowing, and/or cooperative education into students’ program of study. Particular emphasis is placed on the application of the marketing concepts in professional career initiation and on the development and delivery of marketing presentations. The course also incorporates attitude testing, mock interviews, discussion of job search using the Internet, networking, time management strategies, and portfolio development. S
305. Marketing Foundations. 3 credits. Prerequisite: Econ 201. Prerequisites or Corequisites: Acct 201 and Econ 210; Sophomore, Junior or Senior Standing; minimum total of 50 credit hours; declared and pre-CoBPA majors only. An overview of the scope and nature of market exchange and the buyer’s pivotal role. F, S
310. Consumer Behavior. 3 credits. Prerequisites: Mrkt 305; Sophomore, Junior or Senior Standing; declared CoBPA majors only. Theoretical and applied analysis of consumption-related activities of individuals. Investigations of the reasons behind and the forces influencing the selection, purchase, use, and disposal of goods and services. F, S
311. Professional Selling. 3 credits. Prerequisites: Mrkt 305; Sophomore, Junior or Senior Standing; declared CoBPA majors only. The professional selling process including prospecting, qualifying, need-discovery and development, relationship-building, presentations, handling objections, closing, and post-sale service. F, S
312. Advertising. 3 credits. Prerequisites: Mrkt 305; Sophomore, Junior or Senior Standing; declared CoBPA majors only. Introductory survey of the field of advertising with emphasis on institutions, practices, and salient aspects of advertising management. F, S
315. Retail Management. 3 credits. Prerequisites: Mrkt 305 and Acct 201; Sophomore, Junior or Senior Standing; declared CoBPA majors only. Application of marketing and financial principles to the planning and execution of retail management. Includes analyses of relevant institutions and interest groups. F
325. International Marketing. 3 credits. Prerequisites: Mrkt 305; Sophomore, Junior or Senior Standing; declared CoBPA majors only. Survey of international business environment, with focus on elements of international marketing practices and their management. F, S
330. Marketing Research. 3 credits. Prerequisites: Mrkt 305 and Econ 210; Sophomore, Junior or Senior Standing; declared CoBPA majors only. The research process from a marketing perspective. Addresses problem formulation, research design, methodology, and appropriate statistical methods. Application of procedures appropriate for the analysis and interpretation of marketing data. F, S
396. Directed Studies in Marketing. 1-3 credits. Prerequisites: Mrkt 310, and Consent of Instructor. Research in some aspect of marketing. Written reports and collateral readings. F, S, SS
397. Cooperative Education in Marketing. 1-8 credits, repeatable only to maximum of 8 credits. Prequisites: Mrkt 305 and consent of instructor. Compensated, on-the-job experience in various areas of marketing. S/U grading only. F, S, SS
411. Sales Management. 3 credits. Prerequisites: Mrkt 305and 311; Junior or Senior Standing; declared CoBPA majors only. The practice of sales management including sales force recruiting, training, organization, motivation, compensation, and evaluation. S
412. Promotional Strategy. 3 credits. Prerequisites: Mrkt 312; Junior or Senior Standing; declared CoBPA majors only. Relationship of marketplace activities to promotional processes; integration of promotional tools into marketing strategy. F
440. Special Topics in Marketing. 3 credits. Prerequisites: Mrkt 305; Junior or Senior Standing; declared CoBPA majors only. Investigation of selected topics of importance to the marketing of goods, services, or ideas. May be taken a maximum of two times for credit. S
450. Marketing Management. 3 credits. Prerequisites: Mrkt 305, 310, 325, and 330; Senior Standing; declared CoBPA majors only. Capstone course addressing the firm’s micro and macro environments from a strategic marketing decision making perspective. F, S
497. Internship in Marketing. 1-8 credits, repeatable only to maximum of 8. Prerequisites: 9 hours of Marketing, GPA of 2.75, and consent of instructor. Compensated, practical experience with selected participating firms. S/U grading only. F, S, SS
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