Dumova,
Fiordo, Holden, Horosewski, Householder,
Kalbfleisch (Director), Rakow, Rendahl and
Shafer
The
School of Communication (SComm) offers a comprehensive,
integrated curriculum in communication that
focuses on how information processes and communication
technologies affect and can benefit a diversity
of local and global communities. It prepares
undergraduate students for careers as ethical
communicators with a broad understanding of
contemporary communication issues and with
skills that are adaptable to a variety of contexts.
One major, Communication, is offered leading
to the Bachelor of Arts degree. A minor in
Communication is also offered.
Liberal Arts Emphasis. Students
are encouraged to acquire a broad general education
in the arts and humanities, social sciences,
and natural sciences. National accreditation
rules for programs offering professional training
in journalism and mass communication require
students to earn a minimum of 80 semester credits
outside the School. At least 65 of these credits
must be in courses approved for the University’s
general education requirements and those offered
by the traditional liberal arts departments.
Facilities and Special Programs. The
School has computerized writing, graphics,
and editing laboratories, as well as its own
reading room that houses a wide selection of
daily and weekly newspapers and professional
journals. The University’s Television
Center facility is available for student training.
The Native Media Center’s mission is
to promote diversity in communication by enhancing
awareness of Native American issues among media
professionals and by attracting Native American
students into journalism and communication
careers. The activities include production
of special electronic and print publications
and materials written by, about, and for Native
peoples.
Student Opportunities. Students are
encouraged to supplement classroom instruction
through work on campus publications, a national
award-winning television program, and supervised,
professional internships.
Student organizations include chapters of the
American Advertising Federation, Lambda Phi
Eta Communication Honor Society, the Public
Relations Student Society of America, the Society
of Professional Journalists and Women in Communication.
Another program in the School is the Northern
Interscholastic Press Association, which serves
high school journalism programs in North Dakota
and northern Minnesota.
Admission Requirements. Admission
to the College of Arts and Sciences does not
automatically carry admission to the School
of Communication. Students planning to pursue
a major through the School should declare Pre-Communication
as their intended major. In order to reach
the next level, that of Admitted Major, Pre-Communication–and
those who are pursuing an Admitted Minor status—must:
- Pass
Comm 102 or 103 and Engl 110 with a grade
of C or better
- Pass
an English Proficiency Test administered
by UND’s Testing Center
- Have
a 2.50 overall GPA (which must be continued
in order to take courses in Communication.
At graduation, GPA must also be at least
2.50.)
- Have
earned at least 24 semester credits
- Have
his or her assigned faculty adviser approve
a personal Plan of Study contract
Students
are classified as Pre-Communication majors
until they have completed these requirements.
Additional information about the application
process is available from the School’s
Admissions and Advising Director.
Attaining Admitted Major status opens many
restricted classes. In addition, students
are eligible for SComm scholarships when
they are admitted majors.
Transfer Students’ Communication Credits. Communication
students transferring into the School of
Communication from other universities may
bring in a maximum of nine communication
credits, but no more than six of the nine
may be in upper division.
College of Arts and Sciences |
B.A. WITH MAJOR IN COMMUNICATION |
| Required 125 credits (36 of which must
be numbered 300 or above, and 60 of which
must be from a four-year institution) including: |
| |
I. |
General Education Requirements (note: Communication
pre-majors, admitted majors and admitted
minors cannot count Communication courses
toward these requirements.) |
| |
II. |
Liberal Arts Courses and others not in
the Communication Major |
| |
|
Students must complete 80 hours
of courses outside of the School, 65 of which
must include GERs and traditional liberal
arts credits. Traditional liberal arts departments
include: Anatomy, Anthropology, Art, Biology,
Chemistry, English, Fine Arts, Geography,
Geology, History, Humanities, Honors, Indian
Studies, Languages, Mathematics, Music, Peace
Studies, Philosophy, Political Science, Physics,
Psychology, Religion, Sociology, Theatre
Arts, and Women Studies. |
| |
III. |
Major Requirements |
| |
|
Required
minimum of 37, maximum of 45. Communication
majors may not exceed
45 credits in the major within the 125 credits
of graduation. Communication majors must
earn a grade of “C” or better
in all Communication courses. |
| |
|
Level A: SURVEY |
| |
|
6 credits required |
| |
|
|
Comm 102 |
Communication and the Human Community |
(3) |
| |
|
|
Comm 103 |
Information, Technology and Social Change |
(3) |
| |
|
Level B: SKILLS/THEORY |
| |
|
15 credits required, at least one course
in each category |
| |
|
|
COMMUNITY category |
| |
|
|
Comm 110 |
Fundamentals of Public Speaking |
(3) |
| |
|
|
Comm 201 |
Visual Communication |
(3) |
| |
|
|
Comm 212 |
Interpersonal Communication |
(3) |
| |
|
|
Comm 303 |
Principles of Public Relations |
(3) |
| |
|
|
Comm 341 |
Advertising Creative Strategy |
(3) |
| |
|
|
Comm 365 |
Small Group Discussion |
(3) |
| |
|
|
INFORMATION category |
| |
|
|
Comm 200 |
Introduction to Media Writing |
(3) |
| |
|
|
Comm 244 |
Reporting and Feature Writing |
(3) |
| |
|
|
Comm 321 |
Advanced Journalistic Writing |
(3) |
| |
|
|
Comm 322 |
Editing |
(3) |
| |
|
|
Comm 352 |
Writing for Public Relations |
(3) |
| |
|
|
Comm 353 |
Writing for the Electronic Media |
(3) |
| |
|
|
Comm 366 |
Business and Professional Speaking |
(3) |
| |
|
|
TECHNOLOGY category |
| |
|
|
Comm 204 |
Graphic Design |
(3) |
| |
|
|
Comm 226 |
Photo Imaging |
(3) |
| |
|
|
Comm 305 |
Publications |
(3) |
| |
|
|
Comm 306 |
Advertising Media Planning |
(3) |
| |
|
|
Comm 319 |
Digital Imaging |
(3) |
| |
|
|
Comm 332 |
Television Studio Production |
(3) |
| |
|
|
Comm 354 |
Electronic Field Production |
(3) |
| |
|
Level C: THEORY/SKILLS |
| |
|
12 credits required, at least one course
in each category |
| |
|
|
COMMUNITY category |
| |
|
|
Comm 300 |
Communication and Society |
(3) |
| |
|
|
Comm 301 |
Psychology of Communication |
(3) |
| |
|
|
Comm 310 |
Media and Diversity |
(3) |
| |
|
|
Comm 328 |
Community Journalism |
(3) |
| |
|
|
Comm 401 |
Organizational Communication |
(3) |
| |
|
|
Comm 402 |
International/Intercultural Communication |
(3) |
| |
|
|
Comm 403 |
Community Relations |
(3) |
| |
|
|
Comm 499 |
Special Topics (may be repeated as topics
change) |
(3) |
| |
|
|
INFORMATION category |
| |
|
|
Comm 308 |
Argumentation |
(3) |
| |
|
|
Comm 313 |
Persuasion |
(3) |
| |
|
|
Comm 367 |
Classical and Modern Criticism |
(3) |
| |
|
|
Comm 404 |
Advertising and Society |
(3) |
| |
|
|
Comm 405 |
Social Implications of the Information
Society |
(3) |
| |
|
|
Comm 410 |
Research Methods in Communication |
(3) |
| |
|
|
Comm 452 |
PR Campaigns and Strategic Issue Management |
(3) |
| |
|
|
Comm 461 |
Political Communication |
(3) |
| |
|
|
Comm 499 |
Special Topics (may be repeated as topics
change) |
(3) |
| |
|
|
TECHNOLOGY category |
| |
|
|
Comm 302 |
Popular Culture |
(3) |
| |
|
|
Comm 331 |
Survey of Broadcasting |
(3) |
| |
|
|
Comm 406 |
Media Consequences and Effects |
(3) |
| |
|
|
Comm 407 |
Communication Technologies and the Future |
(3) |
| |
|
|
Comm 412 |
Communication Law |
(3) |
| |
|
|
Comm 428 |
U.S. Media History |
(3) |
| |
|
|
Comm 499 |
Special Topics (may be repeated as topics
change) |
(3) |
| |
|
Level D: EXPERIENCE |
| |
|
3-5 credits (no more than 3 credits of
397 and 497 combined are allowed) |
| |
|
|
Comm 329 |
Practicum |
(1-3) |
| |
|
|
Comm 394 |
Individual Projects, Readings |
(1-3) |
| |
|
|
Comm 397 |
Cooperative Education |
(1-3) |
| |
|
|
Comm 497 |
Internship |
(1-3) |
| |
|
Level E: PORTFOLIO |
| |
|
1 credit required |
| |
|
|
Comm 450 |
Senior Portfolio |
(1) |
| |
|
| *NOTE: |
Additional
pre-requisites may apply to some
courses. Check individual course
descriptions. |
|
Teacher Certification |
Students
seeking secondary teacher certification
in the School of Communication must complete
the Department of Teaching and Learning
Requirements in Secondary Education.
School of Communication majors seeking
secondary certification must have an
adviser both in SComm and the Department
of Teaching and Learning. Formal admission
to Teacher Education is required and
is normally sought while the student
is enrolled in T&L 325. School of
Communication students seeking Teacher
Certification are required to take Comm
300, Communication and Society. |
MINOR
IN COMMUNICATION |
Required: 24 credits |
| |
6 credits in Level A (Comm 102 and 103); |
| |
3 credits in Level B in each category
of Community, Information, and Technology; |
| |
3 credits in Level C in each category
of Community, Information, and Technology. |
Internship or practicum courses will not
count toward the minor. Minors must fulfill
the admissions requirements of the School
of Communication. They must also earn
a grade of C or better in all SComm courses
and must maintain an overall GPA of 2.5. |
Courses
102. Communication and the Human Community.
3 credits. An introduction to the important concepts
and principles of human communication, with a
focus on how humans create meaningful worlds
to live in through shared language, shared visual
perception and interaction processes. Examination
of the conflicts and opportunities that can result
from communication differences within and among
communities, with particular emphasis on gender,
race and ethnicity, age, sexual orientation,
class and physical ability. F,S
103. Information, Technology and Social
Change. 3 credits. Evolution of communication
technology and the consequences for how people
communicate and acquire information, including
the impact of culture, economics and public policy
on contemporary media practices. Current issues
related to media content, access and effects
are examined. F,S
110. Fundamentals of Public Speaking. 3
credits. The theory and practice of public speaking
with emphasis on content, organization, language,
delivery, and critical evaluation of messages.
Additional emphasis on student performance stressing
original thinking, effective organization, and
direct communication of ideas. F,S,SS
200. Introduction to Media Writing. 3 credits.
Prerequisites: Admitted Communication major.
Keyboarding skills required. Introduction to
writing in the various styles and forms required
in journalism, advertising, broadcasting, public
relations and speech communication. F,S
201. Visual Communication. 3 credits. An
examination of the history and development of
design in visual communication with emphasis
on design components in visual literacy. Images
in news and advertising, photography, film and
television are examined using theoretical, ethical,
and critical perspectives. F
204. Graphic Design. 3 credits. Corequisite:
Admitted Communication major. An introduction
to theory and practice of graphic design for
print and digital media. Emphasis on graphic
design principles and elements of design. Typography,
corporate symbology, logotypes, and spatial relationships
are explored. Involves creating a series of portfolio-ready
graphic design artifacts. F,S
212. Interpersonal Communication. 3 credits.
Introduces fundamental concepts of communication
between individuals. Explores aspects of self
expression and relationship communication. To
give insights into the dynamics of interpersonal
communication. To aid in the understanding of
how people present themselves to other people,
and how others perceive them in return. F,S,SS
226. Photo Imaging. 3 credits. Prerequisite:
Admitted Communication major. Introduction to
the practice of photography. Film developing,
print making, photographic composition. Emphasis
on the purposes of photography. F
244. Reporting and Feature Writing. 3 credits.
Prerequisite: Admitted Communication major. Introduction
to news gathering, judgment and writing. F
300. Communication and Society. 3 credits.
Prerequisites: Comm 102 or 103 or instructor
consent. Explores the interrelationships of society
and forms of communication. Objectives include
developing knowledge of the media, an ability
to discuss in an informed manner the issues of
communication in a democratic society and to
develop an awareness of intelligent use of the
media. F,S
301. Psychology of Communication. 3 credits.
Prerequisite: Admitted Communication major or
instructor consent. Analysis of the nature and
function of communication in interpersonal relationships,
special consideration of recurring patterns of
communication behavior and the relations among
personal characteristics and communications.
S
302. Popular Culture. 3 credits. Prerequisite:
Admitted Communication major or instructor consent.
Critical analysis of culture(s), their characteristics,
and the relationship between media, interpersonal
communication, and broader cultural patterns.
A look at how popular culture works and influences
the public and how everyday actions, objects
and experiences affect us. A critical look at
the ways in which culture is defined by such
elements as fashion, shopping malls, television,
film, music, books, newspapers and the internet.
F
303. Principles of Public Relations. 3 credits.
Examines public relations as a professional communication
and management function, applications within
a range of organizations, and PR’s impact
on society and role in community-building. In-depth
analysis of the PR campaign process, PR media
and publicity. Ethical and legal considerations.
F,S
305. Publications. 3 credits. Corequisite:
Admitted Communication major. An overview of
the print production process from concept to
distribution. Includes publication conceptualization,
design and production, budgeting, pre-press and
printing processes. F
306. Advertising Media Planning. 3 credits.
Prerequisite: Admitted Communication major. An
introduction to the complexities of buying space
and time for advertising clients. Includes devising
and using effective advertising objectives, strategies
and tactics; appropriation of advertising budgets
and the effective allocation of budgets to various
media; the use of secondary data for target-audience
cost efficiency, reach and frequency analysis.
Developing advertising strategies and tactics
to reach culturally diverse audiences and how
this affects media buying. S
308. Argumentation. 3 credits. Prerequisite:
Admitted Communication major. An introduction
to the philosophical development of argument,
basic components of argumentation, kinds of argument
structures and practical application of argumentation.
S/2
310. Media and Diversity. 3 credits. Prerequisites:
Admitted Communication major. Study of minority
status within mass media organizations and in
media content from historical, contemporary and
speculative points of view. S
313. Persuasion. 3 credits. Prerequisites:
Admitted Communication major. An examination
of principles and practices of persuasion and
its influence across communication contexts such
as interpersonal, group, and mass communication.
Emphasis will be placed on ethical standards
and implication of persuasion and influence.
S/2
319. Digital Imaging. 3 credits. Corequisite:
Admitted Communication major. This course introduces
students to the practice of digital imaging,
including photographic composition, film and
print scanning, digital cameras, and digital
imaging software. Emphasis is placed on the communication
of meaning through the creation and management
of digital images. S
321. Advanced Journalistic Writing. 3 credits.
Prerequisite: Comm 200; admitted Communication
major or instructor consent. News coverage and
writing techniques involving public and private
sectors of contemporary society. S
322. Editing. 3 credits. Prerequisite: Comm
200; admitted Communication major or instructor
consent. Editing and headline writing, copy preparation
and layout applicable to newspapers and other
print media. S
328. Community Journalism. 3 credits. Prerequisite:
Admitted Communication major. Considers the role
that news media can play in enhancing community
life. May focus on the role of print and broadcast
journalism in Native American communities, on
the role of weekly newspapers in small, rural
towns or on broadcast and print media in cities.
Provides an in-depth introduction to an assessment
of efforts to determine how new forms of news
media could provide innovative service for communities.
F
329. Practicum. 1 to 3 credits*. Prerequisite:
Admitted Communication major. Supervised and
graded experiences offered in a variety of communication
contexts, including, but not limited to, Studio
One, Public Radio, Native Directions and communication
campaigns. Experiences offered will vary. F,S
331. Survey of Broadcasting. 3 credits.
Prerequisite: Admitted Communication major. Examination
of broadcasting with emphasis on basic technology,
structure, and organization. Study will include
the basic legal, social and artistic aspects
of broadcasting as well as techniques and utilization
of audience research. S
332. Television Studio Production. 3 credits.
Prerequisite: Admitted Communication major. Introduction
to basic studio production. Emphasis on the function
and operation of TV equipment, lighting, producing
and directing, including crew management, program
conception, writing, planning and evaluation.
F
341. Advertising Creative Strategy. 3 credits.
Introduces students to creative ideas in advertising
and their translation into words and images.
Emphasis is on strategic approaches to creative
decision-making across all media. Topics include
the setting of objectives, selection of copy
structure, demands of different media, design
principles, layout and storyboards, and regulations
affecting messages. F
352. Writing for Public Relations. 3 credits.
Prerequisites: Comm 200; admitted Communication
major. Intensive practice in preparing the most
common types of materials used in public relations.
Special emphasis on writing style and form, and
effective media relations. F, S
353. Writing for the Electronic Media. 3
credits. Prerequisite: Comm 200, admitted Communication
major. Introduction to basic electronic writing.
Topics include information gathering techniques,
principles of writing for different electronic
formats and the differences in writing for print
versus electronic media. Consideration of ethical,
cultural, legal and regulatory issues in constructing
scripts. F
354. Electronic Field Production. 3 credits.
Corequisite: Admitted Communication major. Study
and application of the concepts, principles,
and practices of single- camera production of
nonfiction video and audio outside of a studio
setting. Includes the study of news, documentary,
corporate, educational, and independent video
production. Consideration of ethical issues involved
in video field production. S
365. Small Group Discussion and Conference. 3 credits. A theory and performance course in
which students learn discussion techniques and
study small group communication in networks,
roles and worknorms in task oriented and problem
solving projects. S
366. Business and Professional Speaking.
3 credits. Prerequisite: Admitted Communication
major. Advanced study of rhetorical invention,
disposition and style, and the application of
those principles through preparation of business
and professional speeches and speech manuscripts.
F
367. Classical and Modern Criticism. 3 credits.
Prerequisite: Admitted Communication major. A
study of the ancient to contemporary development
of rhetorical critical standards and practices
in public speaking and communication. F2
394. Individual Projects and Readings. 1-3
credits. Prerequisite: Junior standing, School
of Communication consent. Individual projects
or directed study related to topics, issues or
activities in the areas of journalism, speech
or communication. F,S
397. Cooperative Education. 1-3 credits.
Prerequisite: Admitted Communication major, Level
B or instructor consent. A practical work experience
with an employer closely associated with the
student’s academic area. Arranged by mutual
agreement among student, department, and employer.
S/U grading only. F,S,SS
401. Organizational Communication. 3 credits.
Prerequisite: Admitted Communication major or
instructor consent. Analysis of communication
behavior in formally structured relationships
as it relates to the organization and to individuals.
Special attention given to organizational style,
status, trust and conflict-management. Informal
communication networks and rumoring are studied.
S
402. International/Intercultural Communication. 3 credits. Prerequisite: Admitted Communication
major or instructor consent. This course will
provide an overview of the study of intercultural
or international communication. Topics addressed
will include: history, literature, and culture
of specific groups including racial, religious,
and ethnic issues that affect communication patterns
and outcomes. F
403. Community Relations. 3 credits. Prerequisites:
Admitted Communication major or instructor consent.
Examination of strategies organizations use to
establish and maintain rapport with communities.
Theoretical foundations, crisis and issues management,
conflict resolution, promotional strategies and
effective media relations. F
404. Advertising and Society. 3 credits.
Prerequisites: Admitted Communication major or
instructor consent. Examines and evaluates the
social, ethical and economic aspects of advertising.
Attention is given to appraising the effects
of advertising on the consumer and competition.
F
405. Social Implications of the Information
Society. 3 credits. Prerequisites: Admitted Communication
major or instructor consent. Considers and evaluates
different perspectives on the information society,
ranging from humanistic and Neomarxist critiques
to the optimistic scenarios of some futurists.
Examines the implications of new means of creating,
storing, manipulating and disseminating information.
Discussion of whether or not the potential benefits
will be realized. F
406. Media Consequences and Effects. 3 credits.
Prerequisites: Admitted Communication major or
instructor consent. Examination of the ways in
which individuals and societies are affected
by media systems. Topics include Technology,
History, Media Power and Control, Audiences and
Users, Information and Entertainment, Mass Culture
and Popular Culture. Uses a critical perspective
to interpret the consequences and effects of
media systems. F
407. Communication Technologies and the
Future. 3 credits. Prerequisites: Admitted Communication
major or instructor consent. Enables students
to develop an in-depth understanding of new communication
technologies and to explore their potential.
Consideration of how media industries are being
restructured, of the social consequences of new
technological applications and of implications
for the exercise of social power. S
410. Research Methods in Communication. 3 credits. Prerequisite: Admitted Communication
major or instructor consent. Introduction to
methodologies of historical, descriptive, and
experimental research with attention to interpreting
research results, selecting research designs
and conducting communication research projects.
S
412. Communication Law. 3 credits. Prerequisite:
Admitted Communication major or instructor consent.
Examination of philosophical and historical background,
development and court interpretations of “speech-press” clause
of First Amendment with attention to libel law,
right to privacy, access to information and advertising
and broadcast regulation. F
428. U.S. Media History. 3 credits. Prerequisite:
Admitted Communication major or instructor consent.
Development and impact of the American news media
in the context of the social, political, economic
and intellectual history of the United States
from colonial times to the present. Previous
coursework in general American history helpful.
S
450. Senior Portfolio. 1 credit. Prerequisite:
Departmental approval. A review, synthesis, and
demonstration of what has been learned in the
communication major. Creation of an academic
portfolio documenting achievement of the program’s
goals for student learning. F,S
452. Public Relations Campaigns. 3 credits. This
course develops the public relations function
as a strategic, managed activity with management
relevance and accountability. Focusing on strategic
communication planning, the course gives: a)
a detailed exploration of the steps for preparing
a public relations campaign proposal, b) an in-depth
discussion of strategic PR management functions,
and c) an overview of research strategies and
hands-on practice in creating an entire campaign
proposal. S
461. Political Communication. 3 credits.
Prerequisite: Admitted Communication major or
instructor consent. Analysis of political campaigns:
a study of leading speakers, their speeches and
the impact these have on our political, social,
legal, and religious life. The rhetoric of mass
movements and power, protest, and conciliation
are analyzed. F2
497. Internship. 1-3 credits. Prerequisite:
Junior standing and instructor consent. Supervised
experience in the mass media or related field
consistent with student’s career objectives.
Final report, employer’s evaluation and
samples of work required. Formal application
in advance of internship needs department approval.
S-U grading only. F, S
499. Special Topics. 1-3 credits, repeatable
to 6.* Prerequisite: Admitted Communication major.
Selected topics in communication that allow students
to study specific communication issues and/or
topics that are not covered by regular department
offerings. On demand.
* Communication majors may not exceed 45 credits
in the major within the 125 credits for graduation. |
